Apple names for marketing effect

Microsoft names for practicality (and boredom)

I really admire the thought Apple puts into new product launch naming. The new release of OS X fixes some bugs, tweaks the interface, throws in a handful of new features and is 4 months late.

But Apple call it Leopard and the fans go wild for it.

Mirosoft’s about to do something similar for Vista. What are they going to call
it?

Windows Vista Service Pack 1! I can barely contain my enthusiasm.

A quick wander through the features of OS 10.5
BBC Click video (Realplayer)

Current flashy new interface takes linear non-linear

Have you seen the beta site for the new Current (formerly Current TV)?

http://current.com/tv

They have neatly incorporated a new design which means they can pop their linear tv programme out of the tv and onto an on-demand environment on the web.

Now if only I could do that with continuous tv news, I could skip just to the part of the hour I want, instead of having to sit through a bunch of stuff that doesn’t interest me.