Big Media agrees – video wants to be free

Consumers spare a thought for the pirates. They may have done you a favour.

Big Media has come to the conclusion that they need to make their businesses work by offering content for free. No one’s going to pay them to download if they can hop onto a nearby P2P network.

Now they have to work out how they can get enough advertising to make it pay.

Telegraph turns off PDF edition

I wrote last year that I’d love to see the server stats for the Daily Telegraph’s afternoon PDF edition, cos the chances are they were low.

And it seems they were.  Mediaguardian reports that the PDF version has been switched off due to lack of use.

The Guardian’s still running theirs … for now.

Internet set to dominate ad spend in Sweden

UK next?

A GroupM report estimates that 2008 will be the year when ad spend on the internet will overtake budgets spent on TV in Sweden.

Mediaguardian has more on this, although concentrating on the fact that UK will probably be the first major economy where internet overtakes TV advertising, but not till 2009.

I was more interested in the swedish figures actually, but can’t find those. Oh Well.