HuffPost tests headline efficacy

The one above probably won’t win any awards

Harvard’s Nieman Journalism Lab is pointing out a very clever strategy the Huffington Post has used to discover which headlines get the best clicks.

It’s been A/B testing in realtime. Half the users see one headline, half see a different one. After a certain amount of time, the headline which has got the most clicks so far becomes the one that everyone else sees.

That’s smart.

A lesson in cheap TV production

The illusory magic of television can be just that

Graham Johnson writes about the difficulties of trying to produce TV on a limited budget. We don’t see enough first-hand accounts like this.

In the current environment, will these experiences get more common?