MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Adobe buys innovative Serious Magic

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Adobe have bought a company I’ve been following for several years now.  Serious Magic are one of those companies, which take an old and expensive professional TV processes and make them cheap enough to put into the hands of video enthusiasts. That makes it a neat fit when you look at what Adobe have done with Premiere over the years.

The first was Visual Communicator which basically enables you to make video blogs look more like TV reporter’s pieces-to-camera, but my favourite is Ultra. This is a fantastic virtual set simulator, at NAB 2006 they were demonstrating an alpha version in HD.

And there’s something I particularly like about the fact that Karl Miller, (“The Bald Guy”) who appears in all the demo videos on the website, also spends tireless ours on the stand at various exhibitions around the world.

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Written by Robert

20 October, 2006 at 9:53 am

Posted in Software

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