MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Watch this excellent video trailer for the Long Tail

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I saw Chris Anderson introduce this short video at the NAB 2006 Technology Lunch (plugging his book) and it was one of the highlights of the week for me. I’m glad it’s found its way onto perhaps the most notable example of a Long Tail business – You Tube.

It’s more about the disruptive effects of consumers having access to new tools than it is about specifically about ‘The Long Tail’ but the message hits home well : established business watch out.

http://www.youtube.com/watch?v=7xAA71Ssids

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Written by Robert

24 October, 2006 at 4:37 pm

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