MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Digital Media is hard to produce and here’s why

leave a comment »

Medialoper’s 9 Reasons why Digital Media products are a bad deal for consumers is also unwittingly pointing out exactly why digital media products are hard for ‘old’ media organisations to produce.

They are very much more complicated, therefore time-consuming and expensive than simply manipulating text.

Platform lock-in is a huge issue for content creators.  Companies spend hundreds of thousands of content management systems which can very often trap you into producing a certain type of content, in a certain way.  Of course, these systems are expandable, but often only by the company who made it, which commits you into spending even more money with them!

Take publishing as example where once a ‘product’ has been created, its lifespan is often dependent on the equipment used to produce it.  Once a newspaper has bought printing plant with particular features, you can publish for ten years or more until the gear needs replacing.  Newspapers have grown used to long product lifecycles.

Online, the life of a product is much shorter, possibly only a year or so, and this means being able to continually innovate.

Advertisements

Written by Robert

26 October, 2006 at 2:07 pm

Posted in Convergence

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: