MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Magazines re-invented for Digital Media – see him say it!

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Jack Kliger said that his industry were ‘no longer threatened’ by digital media, at the American Magzine conference this week.

I’m slightly surprised they were all that threatened as I’ve always thought that magazines had the potential to thrive in the era of the Long Tail. This is because many of them are niche publications and as such automatically attract loyal communities.

As an aside what I particularly like about the treatment of this story is that I can actually see the good Mr. Kliger say it! This is surprisingly rare in reports from large conferences and it adds so much additional meaning, particularly if the subject is a good speaker.

The keynote speeched are recorded all the time, sometimes with considerable production value, but then they never appear to see the light of day again!

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Written by Robert

27 October, 2006 at 3:31 pm

Posted in Business, Media

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