MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Popular net apps are still narrowband

leave a comment »

Here’s a report from the BBC, quoting a Point Topic survey. What’s interesting is that the application which are most popular with UK net users the following services and you don’t really need broadband for any of them.

Email – 68%
Blogging, browsing or surfing – 66%
Shopping – 49%
Visiting eBay or other auction sites – 33%
Banking or other financial transactions – 31%
Chat or instant messaging – 27%
Downloading music, games, pictures etc – 26%
Online games – 15%

It’s not until you get down to number 9 in the rankings that you come across an application which really needs broadband for a decent experience :

Listening to radio – 13%

So why is broadband still increasing in popularity?

Possibly because no one really markets narrowband internet access in this country anymore, the days of services Freeserve pay-as-you-go dial-up are over. (Although you can still get them if you know where to sign up) How quickly they came and went. A narrowband connection is about the same price as broadband, and thanks to bundling deals you could get some extra services thrown in.

I note the headline of the beeb’s report suggests that 75% of the UK community will connect by broadband by the end of the year. This isn’t mentioned again later and I’ve looked at both the Jupiter and Point Topic references briefly and I can’t actually see this figure anywhere.

I think it’s too high, maybe in a year or so, but 75%? Not yet, surely?

If you can identify the source of this figure, get in touch.

Advertisements

Written by Robert

29 October, 2006 at 11:18 pm

Posted in Business, Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: