Sony TV studio cuts out TV middleman. More will follow.
The video distribution business is changing. Studios used to make programmes, which were shown on television and might make their way to DVD.
A new Sony offshoot is planning to cut out the TV part and make shows straight on DVD, becoming a distributor in its own right. Will this be the start of a domino effect in America?
BBC Worldwide has previously commissioned some Doctor Who audio programmes for direct sales onto CD with some success.
When you consider how cheap DVD production has become, it’s now possible to have very low production run of quite a niche programme, and still make a profit.
In fact, I have a friend who does this with book production. Rather than find a publisher, he did a deal with the printer, and orders a couple of thousand at a time. Modern desktop publishing software meant he could produce the entire book himself. He sells the copies as and when, and keeps 100% of the takings.