MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Google sells 25% of US online ads

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Over the last year, Google has doubled its revenues against Yahoo.   I’m quite taken aback by these figures, so must Yahoo, previously the leader in Ad/Search services.

This is the kind of performance which was always promised pre-2000.  It looks like for a few companies that the promise is true.

The report suggests that Google’s success is partly due to its exceptionally strong brand awareness – new advertisers are more likely to go to Google first.

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Written by Robert

4 November, 2006 at 6:20 pm

Posted in Business, Technology

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