Robert Freeman's whole Media, Business and Technology thing. Sorted.

Today’s online video communities won’t last

with one comment

I think the word is ‘bandwagon’

For me, the most important of Jose Castillio‘s points about online video communities these is that there are two many of them. 62 of them according to Econsultant! They can’t last, some will be be bought, some will merge, others will die.

The public are fickle. What’s to say that You Tube won’t lose out if something ‘cooler’ comes along. Peter Hartlaub has particular fears about You Tube’s future: now it’s part of Google, it may lose its street cred.

And if You Tube stays hot, there are two very different opinions about how it needs to act legally. Josh Bernoff at Forrester says You Tube will go the way of Napster, sued into oblivion. And even if it survives, there won’t be anything interesting left to watch.

Tim Wu at Slate is detecting a change in the use of copyright law, it’s moving from ‘fair use’ to ‘tolerated use’. Therefore You Tube is safe! Simple.


Written by Robert

12 November, 2006 at 3:41 pm

One Response

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  1. Good points Robert. The toughest thing to measure is the cool factor – whats hot today wont be tomorrow, especially when individual consumers are making the decisions and not big companies. Hang on – this next year will be fun to watch!


    16 November, 2006 at 2:54 pm

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