Times changes font ; not many dead
The Times is changing its typeface, for the first time in 4 years – shock!
Is it just me? The importance of this story goes right over my head. I’m sure that keeping the paper looking fresh is important, but how many of its readers might notice this change? And why is the Press Gazette giving it such prominence?
The new font is meant to “encapsulate the paper’s heritage while adapting to the demands of the new compact format.”
Guys … it’s just a font.
Explanatory note to headline
In the 1920s, Claud Cockburn came up with what was judged the the most boring headline. It was published in The Times : “Small Earthquake in Chile; Not Many Dead”.