MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

America’s Fake News alert is warning for UK

with 2 comments

It’s no surprise that PR firms produce broadcast video – it’s part of their toolkit to influence viewpoints. You often see some of their material incorporated into news stories you see on TV, suitably labelled.

However the US is not quite the same. PR firms there make entire news packages complete with ‘reporters’ and ‘expert interviewees’. They then farm these ‘stories’ out to local TV stations.

The shocking thing is that some of those stations put this stuff on air, and without any attribution.

There’s a whole report about it here, complete with example recordings.

What I’m concerned about, in the era of internet distribution is how easy it is for PR firms and big corporations here to do much the same thing. Released from the trust and authority of regulated broadcasters we risk becoming progressively mis-informed.

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Written by Robert

15 February, 2007 at 1:34 pm

Posted in Business, Media, Technology

2 Responses

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  1. What do you think of Tyler Brule’s latest magazine – Monocle?

    I’m already a fan.

    According to editor Andrew Tuck (The Independent, 12 February 2007), “We think there’s a gap in the market for a monthly magazine that goes back to the basics of quality journalism, but which is also highly visual and clearly a premium brand. For the first issue alone, we despatched 60 writers, photographers, researchers and stylists to 40 locations. We have no celebs, we don’t accept freebies, and I don’t think we have a single story that came from a press release.”

    Sounds like Andrew has gone and landed himself the perfect job.

    Steven Gregor

    19 February, 2007 at 12:50 pm

  2. Thanks Steven, I’ll have to have a look!

    http://www.monoclemagazine.com/

    Robert

    19 February, 2007 at 2:01 pm


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