MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Google’s just not fun anymore

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Have you noticed that the price comparison website Froogle has vanished?

Google have renamed it, and you can tell they did it by committee, because they’ve come up with the most bland, boring and utilitarian name imaginable : Google Product Search.

Google says that the previous name ‘didn’t clearly describe what the product does’, and even has to point out that it was a pun on ‘frugal’.

Maybe American speakers just don’t get this kind of word play?

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Written by Robert

30 April, 2007 at 11:08 pm

Posted in General

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