Archive for June 2007
Ever been to www.sainsburysentertainyou.co.uk? Don’t worry. No one else has either.
For four years, Sainsbury’s ran this separate online shop which sold DVDs, CDs, books, games and the like. It closed this month.
I’m amazed that Sainsbury’s bothered for so long! The site didn’t even manage to grab 0.2% of its market traffic, according to Hitwise.
I’m a Sainsbury’s shopper and their marketing for this website’s been appalling. I’ve never read anything about it (until it closed), never seen anything in-store either.
When the main Sainsbury‘s site is so successful, why bother with separate entity? You massively reduce your chances of achieving critical mass.
And I get annoyed when my PVR fails to record it
I can’t put it any better than the American Journalism Review‘s Rachel Smolkin, so I’m not going to try. I just wish there was a British equivalent nowadays.
When they say jawdropping, they’re not kidding
Seadragon was bought by Microsoft at the beginning of 2007. The aim is to totally change the way we browse visual information.
Photosynth is a digital photo stitching application on steroids … and then some.
Thanks to Asha Oberoi at ITN Source, for this reference
Irish Broadcaster RTE is trialling 6 new digital radio stations on DAB, although they only seem to be running the trial for five months, which is either a typo or a very short time to run a trial.
Back home in New Zealand, DAB trials are currently operating, although any launch would use the AAC-based DAB+ system, rather than the original MPEG-1 Layer 2 standard of British DAB transmissions.
Lots of good links about progress on digital radio at www.digitalradiotech.co.uk
I’m just back from a trip to Florida. When visiting Orlando, it’s hard to resist going to Disneyworld … and I didn’t manage to resist.
I’ve seen some amazing theme parks and experiences around the world, (Lotte World in Seoul was particularly baffling) but I can’t think of an organisation that does it better than Disney.
The secret is showmanship.
While some parks are just a series of rides, visiting a Disney park is a contiguous story and the attention to detail is everywhere, in the shops, on the rides, even on the walks between each attraction.
The most memorable experiences for me are the ones where the queue to a particular ride is as enjoyable as the ride itself. That’s quite an achievement. Worthy of particular note are ‘Tower of Terror’ and ‘Mission: Space’.
Content producers could learn a lot from a couple of days in one of the Disney parks. The showmanship is everywhere and it’s infectious.
I’ve certainly come away with a new desire to accentuate the entertainment aspects of content. That’s largely what makes people want to come back to their favourite site again and again.