Entertainment’s big secret
I’m just back from a trip to Florida. When visiting Orlando, it’s hard to resist going to Disneyworld … and I didn’t manage to resist.
I’ve seen some amazing theme parks and experiences around the world, (Lotte World in Seoul was particularly baffling) but I can’t think of an organisation that does it better than Disney.
The secret is showmanship.
While some parks are just a series of rides, visiting a Disney park is a contiguous story and the attention to detail is everywhere, in the shops, on the rides, even on the walks between each attraction.
The most memorable experiences for me are the ones where the queue to a particular ride is as enjoyable as the ride itself. That’s quite an achievement. Worthy of particular note are ‘Tower of Terror’ and ‘Mission: Space’.
Content producers could learn a lot from a couple of days in one of the Disney parks. The showmanship is everywhere and it’s infectious.
I’ve certainly come away with a new desire to accentuate the entertainment aspects of content. That’s largely what makes people want to come back to their favourite site again and again.