MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Sainsbury’s close online DVD shop – no one notices

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Ever been to www.sainsburysentertainyou.co.uk? Don’t worry. No one else has either.

For four years, Sainsbury’s ran this separate online shop which sold DVDs, CDs, books, games and the like. It closed this month.

I’m amazed that Sainsbury’s bothered for so long! The site didn’t even manage to grab 0.2% of its market traffic, according to Hitwise.

I’m a Sainsbury’s shopper and their marketing for this website’s been appalling. I’ve never read anything about it (until it closed), never seen anything in-store either.

When the main Sainsbury‘s site is so successful, why bother with separate entity? You massively reduce your chances of achieving critical mass.

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Written by Robert

26 June, 2007 at 9:47 am

Posted in Business, General

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