Truly viral – Simpsons avatar generator
I’m surprised and amused over the number of people I know on Facebook who have replaced their profile pictures with a custom Simpsons avatar.
It’s a brilliant gimmick to publicise the upcoming Simpsons film, and you can get one by following this link.
The show’s been on for over a decade and remains popular all over the world, we ‘get it’ because we’re all drawing on that shared experience. I don’t know anyone who hasn’t watched The Simpsons at some point.
But I wonder if we’re the last generation who are able to do this on such a scale. Given the fragmentation of audiences, is there less likelihood of a critical mass of people to give a viral campaign like this enough scale, for it to mean enough, to enough of the population to make them want to participate?
In the meantime, I haven’t yet changed my profile picture to a cartoon me yet, but I still might.