Robert Freeman's whole Media, Business and Technology thing. Sorted.

Apple names for marketing effect

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Microsoft names for practicality (and boredom)

I really admire the thought Apple puts into new product launch naming. The new release of OS X fixes some bugs, tweaks the interface, throws in a handful of new features and is 4 months late.

But Apple call it Leopard and the fans go wild for it.

Mirosoft’s about to do something similar for Vista. What are they going to call

Windows Vista Service Pack 1! I can barely contain my enthusiasm.

A quick wander through the features of OS 10.5
BBC Click video (Realplayer)


Written by Robert

30 October, 2007 at 6:59 pm

Posted in Software, Technology

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