Internet set to dominate ad spend in Sweden
A GroupM report estimates that 2008 will be the year when ad spend on the internet will overtake budgets spent on TV in Sweden.
Mediaguardian has more on this, although concentrating on the fact that UK will probably be the first major economy where internet overtakes TV advertising, but not till 2009.
I was more interested in the swedish figures actually, but can’t find those. Oh Well.