IBM media study: UK lowest adoption of online video sites
TV viewing drifts to web, mobile video still a minority pass-time
IBM’s recently released the results of a global survey of media and entertainment habits. What caught my eye was that in spite of this being the home of BBC iPlayer, the UK has the lowest adoption (not sure what their definition for adoption is here) of online video sites of the 6 countries surveyed.
Otherwise, there are no jaw dropping headlines, simply a confirmation of current trends. TV viewing hours continue to give way to view watched online.
There’s the predictable stuff about how people are fine with advertising in the video so they don’t have to pay for it themselves.
The geography highlights continue to be the most interesting overall:
Australia and the U.K. had the highest adoption of social networking sites (although not by much)
The U.S. had the highest adoption of premium video services for the traditional TV, Australia had the lowest.
Japan, Germany and India had the highest adoption of mobile services, including Internet data plans and mobile content plans for video and music.