Archive for February 2009
I think that if you’re 16, putting a status update saying that you’re bored is exactly the same as leaning over to your friend in a cafe and saying the same thing. Employers should bear this in mind, but also new employees have to realise that the rest of the world doesn’t work like this yet.
The other important thing is social networking privacy. Put those settings up to maximum and don’t add people that you don’t know.
Friendship is something to be earned, it’s not something you give away at the click of a button. As you get to know someone more, then you can release some of the privacy controls and let them know a bit more about your life.
Although I have to say, what’s this young lady doing on Facebook? Get over to Plurk!
No print, no radio. Is new media solely where the money is?
Google said its move into print and radio ads would perk up media sales. It hasn’t happened.
(Perhaps WSJ Managing Editor Robert Thomson was right when he suggested that Google ‘devalues everything it touches’?)
TV ads still seem to be on the radar, but Business Week explains why this plan might similarly struggle.
Up till three weeks ago there was speculation that Google would hang onto radio sales.
Google bought the radio automation company dMarc three years ago, agreeing a total price of over a billion US dollars, although only $102m changed hands initially.
The idea was to sell inventory quickly and easily with a much more detailed reporting structure, bringing new advertisers into a radio ad market which was already on the slide in the States.
Radio Business Report has some insight from a former dMarc customer: The original pre-Google system, while selling ads more cheaply than they could themselves, was very effective. But Google made changes to the sales method without consulting the station and revenues collapsed.
Is this just a simple development mistake? There seems to be value in these forms of selling, but only if the media owner and the advertiser can talk to one another.
Ironically, it seems as though in an online world where disintermediation is the mantra, and something Google has previously championed, the very thing which caused this failure was Google’s attempts to be the middleman.
But perhaps Google’s exit is a long-term strategic decision, rather than a short-term response to the current recession.
If so, what do they know about old media sales that we don’t?