MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Archive for October 2009

HuffPost tests headline efficacy

leave a comment »

The one above probably won’t win any awards

Harvard’s Nieman Journalism Lab is pointing out a very clever strategy the Huffington Post has used to discover which headlines get the best clicks.

It’s been A/B testing in realtime. Half the users see one headline, half see a different one. After a certain amount of time, the headline which has got the most clicks so far becomes the one that everyone else sees.

That’s smart.

Written by Robert

14 October, 2009 at 11:36 pm