MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

HuffPost tests headline efficacy

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The one above probably won’t win any awards

Harvard’s Nieman Journalism Lab is pointing out a very clever strategy the Huffington Post has used to discover which headlines get the best clicks.

It’s been A/B testing in realtime. Half the users see one headline, half see a different one. After a certain amount of time, the headline which has got the most clicks so far becomes the one that everyone else sees.

That’s smart.

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Written by Robert

14 October, 2009 at 11:36 pm

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