Robert Freeman's whole Media, Business and Technology thing. Sorted.

Meeting Amadou Mahtar Ba

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Amadou Mahtar Ba & Nick Kotch, originally uploaded by R Freeman.

Amadou is the first of the visiting speakers this week. He’s head of the African Media Initiative. They aim to improve media freedom, strengthen professional journalism standards and increase investment in African media.

Some of his main speaking themes:

The media are critical in shaping Africa by promoting democratic governance and economic growth.

A background into the development of – a need for Africa to tell its own stories, particularly at a time when many newspapers did not have their own websites.

The rise of mobile phones as a content creation device and a content distribution tool.

The need for journalists to act as facilitators and moderators of debate and constantly ask who their audience is and how they are best reached.


Written by Robert

31 August, 2010 at 3:57 pm

Posted in Business, journalism, training

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