Computers can’t curate
Because Breakfast <> Breakfast
Just for the web and iPads currently, although a phone version is promised, it’s an EPG with social features. The major social feature being Twitter.
Zeebox promotes itself as a clever companion to TV viewing, although it wasn’t all that clever when I turned it on while watching BBC1’s ‘Breakfast’ earlier this week.
Anyone who’s ever watched BBC1 in the morning will tell you that a 3 hour show about having breakfast is hard to sustain (which is why it’s primarily a morning news show instead)
However, no one’s told Zeebox that, and as you can see from the photo above, it takes the name of the programme literally, helpfully giving me links to everything food related, and picking up everyone on Twitter burbling about what they’re eating.
I’m also not entirely sure how having a lot of keywords thrown at you represents usefulness, when you could almost as easily just put the word you were actually interested into a search engine, but what do I know, T3 loved it.
Now I could see the benefit of an app like this in the Breakfast TV gallery. Working the other way round, and scooping up info and ideas to enable the live producers to make the programme more interesting.
Incidentally, I notice that Yahoo bought a social TV app, IntoNow, earlier this year. It doesn’t do a lot yet either.
Got a useful TV app? Let me know in the comments.