MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Blackberry – still stumbling over presentation

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Trips up, gets up, trips up again

Blackberry 10 launches today, and their UK managing director, Stephen Bates was on 5live Breakfast to talk about it.

(Also on 5live’s own site here)

A less than triumphant performance.

Stephen Bates’ problem here was perhaps that he didn’t acknowledge the question. All he needed to do was to agree with the interviewer something like this:

“Yes, each phone manufacturer has their strengths and they learn off each other and they particularly learn what it is the consumer wants. And what Blackberry has learned about the consumer is ….”

And annoyingly it wasn’t even his first interview of the day, an hour earlier, he was in the BBC1  Breakfast studio, with something very similar.


Blackberry have form when it comes to reacting badly to unexpected questions. Remember this famous interview with (at that point, but not shortly afterwards) Chief Executive, Mike Lazaridis?

http://news.bbc.co.uk/1/hi/programmes/click_online/9456798.stm

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Written by Robert

30 January, 2013 at 1:46 pm

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