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BBC Three moving online is a massive audience gamble

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BBC3 EPG online

Not quite gone, not yet

 

By the time you read this, the television part of BBC 3 will be dead.

The reasons are well documented: the UK Government – which controls the BBC’s funding – has effectively cut the BBC’s budget by 25% over the last six years.

Imagine your income dropping by a quarter, what you would stop doing? Eating out? Buy fewer new clothes? Spend less on media?

The BBC is cutting right across the board. For instance, while the BBC 3 decision has been getting all the attention there are significant cuts to other youth services. Radio 1 live events coverage has been slashed by over 80%.

BBC 3’s TV stats are very good. It gets nearly a quarter of the UK 16-34 age group watching every week, for well over 2 hours. It has the 2nd highest audience appreciation rating, just behind BBC 4.  That is an enormous amount of attention that has just been abandoned.

BBC 3’s problem now is to remain discoverable by its audience, and that’s a huge, huge challenge.

With so much choice available to the target audience this is an out-of-sight, out-of-mind problem. We are decades into a multi-channel TV world but most people watch fewer than 17 channels regularly (US data).  Similarly the number of close friends you have in the real world is around 15.

BBC Brands in iPlayer

In a post-TV environment BBC 3 is planning its own smartphone application, separate from the main iPlayer one.  This is sensible, it needs a big bold front page and you can see above iPlayer has too many different brands to represent as it is.

However the human usage limits of TV channels also apply to apps.

You probably have dozens on your phone, but how many do you regularly use? Again, US data suggests only around 25, although the time you spend using them is increasing, but it’s nowhere near TV watching hours.

Our media usage is limited because there’s a limit to the amount of information your brain can process, and the number of hours in the day aren’t increasing.

Which is why I think losing the TV part of this brand is an enormous risk. The advantage of having the anchor of a TV channel is that it is still a useful way to stand out.  Even if you don’t watch it (although the stats say millions do) seeing it on the EPG, or encountering it during a channel flick reminds you that it exists.

By going online-only BBC 3 is competing with every other piece of content on the internet, and there’s a lot more internet than there is BBC 3.

I’m being picky here, but the recent name / logo change doesn’t help. When personal referral is so important, how do you expect people new to the brand to tell their friends, when the mark is unpronounceable?

Question: ‘Where did that come from?

Answer: ‘It’s on the line-line-exclamation-mark channel on YouTube’. Not helpful.

Getting your audience to remember you are there is most of the battle, and unfortunately, due to constant media noise, it’s a battle you can’t stop fighting lest something new comes along to distract your audience.

Getting someone to install an app on their phone is one thing. Getting them to remember to use it regularly is quite another.

Our brains are hard-wired to pay attention to new things and the brain rewards us with feel-good chemicals. To make this worse, we also suffer from recency bias: the brain puts more importance on new things when making decisions.

For marketing budgets, its expensive to acquire a new customer and you have to keep spending to retain them. I predict BBC 3 is going to have to spend far more on external advertising than it thinks it does if it’s going to keep its audience share the way it is.

Unfortunately that is more money not being spent on programmes, precisely the opposite of what the corporation wants.

 

Written by Robert

16 February, 2016 at 1:02 am

No more NBC Nightly News podcasts. The bigger loser? NBC News.

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NBC NIghtly News podcast in iTunes

Soon to be available nightly, zero days a week

The flexibility of being able to download audio and video programmes to my mobile devices is one of the things that’s revolutionised by media consumption in the last decade. I have a 64GB ipod which is pretty much dedicated to podcasts, and it’s usually complaining that I’m about to run out of space.

I’m a massive consumer of documentary and current affairs, but I watch very little on-the-day TV news. And thanks to NBC’s decision to kill the podcast feed of Nightly News, I’ll now be watching even less.

I’ve been downloading NBC Nightly News pretty much every day for the last couple of years. It’s a great contrast to UK daily news programmes. I enjoy the different presentational style, I enjoy the different editorial decisions. But I also enjoy the very traditional collection of ‘stuff that happened today’ packaged into one simple bulletin.

NBC Nightly News discontinued

There’s a helpful announcement pointing me in the direction of other ways to watch, via the dedicated app, or on the web, but here’s why the other options don’t work for me:

Both the app and website options need a live internet connection.  I don’t always have one. The fantastic thing about a podcast or download is that it works wherever you are, even when your connection is patchy. I’m almost always enroute somewhere when I’m watching, hence my internet is always patchy.

Neither the app or wesbite options allow me to watch at anything other than real-time. I have something like 35 programmes on my device and in order to fit everything in, I almost always play things back at a faster speed.

This may seem extremely geeky (and I admit it probably is) but I often listen or watch up to 5 hours of media in a day, and I only have about three hours to do so. The ability to compress time is really valuable.

NBC Nightly News screengrab

I chose an ipod specifically because is has the best implementation of this that I’ve found so far, as it attempts to keep the pitch the same, while increasing the speed. It doesn’t sound normal, but it isn’t so strange that you can’t listen or understand for quite long periods. A 30 minute show magically becomes 15 minutes long and I have 15 minutes to watch something else.

The audio version of Nightly News will still be available yes, and I could download that and play it back at a higher speed. However, without the pictures, I would do better with a dedicated radio programme instead, radio reporters don’t constantly refer to things you cannot see.

I don’t know the reason NBC are getting rid of Nightly News in video, but in doing so, mainstream TV loses another viewer and they hurt their overall accessibility at a time when ease-of-access is one of the most important things for a media producer. Make it harder for people to get to your offer, and the majority just won’t bother.

If I had the time, I could probably do a screen-scrape of their web video and get the programme back, but there’s so much competition out there, I’ll probably just switch to something else.

I never cease to be amazed at how organisations suffering from audience-flight make decisions which will exacerbate the problem, but at least my ipod has a bit more space now.

Score: Innovation 1, mainstream media nil. Again.

Written by Robert

1 February, 2015 at 10:13 pm

My radio apps choices for Radio Festival’s Techcon14

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On behalf of the BBC Blue Room, I’m presenting a couple of sessions at The Radio Festival and Techcon (for engineers and technicians).

This morning I outlined some apps I think show interesting trends for the radio and audio industries, and for reference, here they are, with a couple of additions I didn’t get a chance to show.

The first three are all examples of text-to-speech developments. There are many organisations trying to achieve reliable mechanisms to automatically create speech radio.

Soundgecko – for Android and iOS

This takes any webpage or RSS feed and turns it into speech. The computer voice is surprisingly listenable!

Newsbeat – for Android and iOS

Newsbeat adds many more options for customisation and features a combination of computer speech and real human voices to. Weirdly, I find it hard to tell the difference sometimes, not because the computer voices are so good, but because the human voices can be very robotic.

Umano – for Android and iOS

This requires subscription to unlock all the features, but even without a mobile you can get a good idea of what’s it’s like by looking at their website.

Umano is fully human speech. How do they achieve this? The power of crowd-sourcing! You can audition to become an Umano reader, and then upload your finished readings. The users themselves select the stories they think should be turned into audio.

A couple of examples of content companies who have looked at the trends in online music listening and are seeing how they can use those in speech radio.

NPR One

NPR diligently tag all their live radio and their app creates a live-sounding news and current affairs station. You can tell it what you like, it will start to give you more of that. I like it a lot.

CBC Radio – just for iOS so far

It doesn’t have the personalisation features of NPR, but if you want programme segments, rather than hour-long chunks of radio, this is a nice way of doing it.

Storytelling with audio at the core

Operation Ajax – a comicbook-style docustory. Listen with headphones. I would happily plug in and spend hours going through, not just the story, but all the supporting material as well. An excellent example of genuinely multimedia storytelling.

Speech-to-song

Vio, is a live vocal processor for iOS. Headphones are a must. Hate the sound of your own voice? You won’t with this!

There must be many other interesting apps for audio and radio, if you know of others that you think are progressive or innovative, do let me know in the comments 🙂

.

Written by Robert

13 October, 2014 at 10:27 am

The sale of stuff from TV Centre – Valuable? Or Junk?

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Useless things – worth more than they cost to make

The contents of a building where I used to work are being slowly sold off.

The closure and sale of BBC Television Centre has ignited strong emotions and there was a protest to prevent planning permission for a redevelopment, involving some high-profile celebrities of British culture, to no avail.

As an armchair economist it’s fascinating to pick out a couple of results of some of the completed parts of the auction, because for me at least, the prices just don’t make any sense.

Take for example, lots 1455, and 1456. These are what’s left of some of the interior signs.

TV interior sign sold for £660

Lot 1456 sold for £423

They sold for a combined total of over £1,000!

I’m amazed, particularly as there’s not much about these which is scarce. The BBC still occupies three buildings across the road from TV Centre – I’m in one of them most weeks – and there’s still a machine that makes these signs and labels. If they’re worth this much money, someone should be running that machine night and day cranking more of them out!

How about lot 1444:

SFX door

 

£55 for a door to nowhere, and you could surely make this for half that price with bits from a DIY shop. With this piece though, I can understand more why it is valued highly

It would be interesting to know the history of this door. It’s possible it was originally made for radio drama and came over to Wood Lane if it was needed to re-dub sound effects for TV. Or it could have a longer heritage and started life in a film dubbing suite, maybe in Ealing, or in Lime Grove. It could however just as easily been knocked up in 20 mins by a TV Centre carpenter in the 1980s.

It’s clearly the possibilities of this history, and the unusualness of the item which make it worth more.

Time for a reality check though.  TV Centre was also full of functioning valuable equipment. Great for radio stations, universities, or small TV / film companies.  Let’s take a look at the going rate for something still being used, like a professional digital videotape recorder.

Sony digi beta recorder

New, they are sold for thousands. Even second-hand, you’ll get hundreds for them. There were many like these for sale in TV Centre’s auction. Here’s lot 1505.

Lot 1505 - Digi beta recorder

I think ‘thetoplens’ got a bargain there!

The sale of stuff from TV Centre isn’t over yet!  Two more auctions are scheduled, more equipment here, and you can still buy the satellite dishes and comms equipment. Although being unmaintained and exposed to the elements for well over two years, I’m not sure how much operational value there’s left in them. Plus for a domestic bidder in need of a new birdbath, you’re going to need a very large garden, and probably planning permission!

BBC TVC

flickr / peterdaniel

Let me know in the comments if you got a bargain, or whether you consider you got something valuable, no matter what you paid.

 

 

 

 

 

Written by Robert

21 August, 2014 at 4:07 pm

It’s HARD to listen to the radio

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LIstening to BBC Radio 5 Paralympics over 3G mobile

And they wonder why radio listening is falling

It struck me tonight what an effort radio listening sometimes is, and this came as a shock. After all, this is radio: the original electronic medium, the simplest, the most pervasive, most easily consumed.

Yeah, I thought all that too, until I tried to catch the grand finale of London 2012, the Paralympic Games closing ceremony.

I was on a train to Manchester for most of it. The on-board wifi isn’t up to TV distribution, and although I brought my digital TV USB stick with me, (yes I am that much of a geek) reception is impossible on the move.

No problem, I thought, I’ll listen. After all, I love radio – I started my career at Radio NZ (after listening to BBC World Service all through my teens) and radio is perfect for a couple of hours on the train.

I got out my phone, pushed in the headphones, flicked on the built-in FM radio app and fell at the first hurdle. Not from poor reception, actually I could get 10 FM stations from the start-up scan.

No, the problem was partly to do with paralympics broadcasting rights and partly technology.

For reasons I don’t have the strength to go into, the Paralympics on the radio is only on BBC Radio 5 Live. 5 Live broadcast on AM, DAB and online.

My phone doesn’t do AM (sensible device, it’s rubbish) but neither does it do DAB (for the same reason).

That leaves me with online, and I spent a good 10 minutes poking round in Android’s app downloads to find a suitable radio player.

I found one, Tune-In Radio if you’re that bothered.

Luckily the 3G signal on that bit of the railways is better than the TV reception and eventually, I’m listening at something close to FM quality. (Incidentally the module sticking out of my phone in the picture above is a battery extender. Continuous 3G data doesn’t half suck up the power!)

Now what a hassle just to listen to the radio! And I was thinking that accessibility was the least of radio’s problems. Listening hours are falling, even though overall reach is high, and the younger you are, the less you listen.

Thinking back what irked me more deeply was the thought of how wasteful it was. Even though we’ve built up a network of AM, FM and now DAB networks, to get what I wanted I had to have a dedicated signal of it transmitted to the train simply because none of the others was an option.

This leaves me suddenly with lots of questions over radio’s future that I hadn’t asked myself before, and it makes me look again at the ways in which you can receive 5Live and knowing exactly why they leave analogue radio languishing at the bottom.

Please leave your own opinion.

Written by Robert

10 September, 2012 at 12:35 am

Posted in Media, Mobile, radio, Technology

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Why crowd-sourced films are the biggest disruptive force I’ve seen in years

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Vyclone screenshot

Warning: Severe disruption ahead

Something new for entertainment executives to stress over

Over the last few days, I’ve been playing around with a mobile video app called Vyclone.

Check the site, download and play, but I urge you to play with other people who have the app in the same room. It’s really important you do, or you just won’t get it.

If you’ve ever been to a large event, videoed it, and have then been disappointed at the results, you’ll love this app. If you’ve experience of storytelling in video, the possibilities will probably charm you.

If you work for a commercial broadcaster, or in electronic distribution rights for events, it will probably stop you sleeping at night.

Vyclone finds all the other people in the same place as you, recording the same thing, and stitches their videos together into a multi-camera shoot. If you don’t like what it does automatically, you can make your own camera mix.

It’s the most disruptive, fascinating, troubling, creative, delicious, innovation I’ve seen in years. This is a game-changer.

Some perspective: 15 years ago, worried rights-owners would try to ban people bringing video cameras into their events (some still do). They had already sold the TV rights to another company and were obliged to protect that sale.

With mobile phone video, there were too many people to police, but they quickly realised it wasn’t a threat because these individuals made rubbish content. They weren’t organised and had no scale or impact. The individual YouTube stats for the uploaded videos proved that.

These elements have now irrevocably changed. A crowd-source video app offers both organisation and scale, automatically.

Let’s say I’m at Radio 1’s Hackney Weekend music festival. I’m recording Nicki Minaj performing ‘Starships’

(top chune btw). My camera only gets a general view of the stage. But at the front, two other people I don’t even know are recording the left and right sides of the stage. One might have Minaj in full close-up. Yet another person is recording the crowd and their friends further back.

The app stitches all of those shots together into a music video.

If you’re a broadcast professional, I can already hear your say “it still won’t be as good as our planned, directed TV coverage”, and you are absolutely right. But, here’s the kicker:

It’ll be good enough.

YouTube doesn’t amass millions of eyeballs a day because it’s professional. It has content that for the most part, is just good enough for the few minutes those millions want to watch.

Now, take my music festival scenario and imagine instead a riot. Or a war zone. You see how powerful this might be for news gathering?

There’s still a long way to go obviously. For now, you actually have to be recording through an installed application for the auto-mix to work. There’s a limit of 4 other cameras in a single mix. The video quality is, well, from a mobile phone. All these will improve and become less restrictive.

But even now, it’s good enough.

There are fights to come. The technology raises massive issues about whether anyone can “own” the resulting video when anyone is free to remix and share the individual parts.

Given the massive, lucrative sporting event about to engulf my home city of London, I’ll give you one last scenario to imagine the impact of a crowd-sourced, non-owned, multiple camera recording:

The men’s 100 metre final.

I wish the International Olympics Committee a good night’s sleep.

Written by Robert

25 July, 2012 at 12:23 am

Why it doesn’t matter that Facebook changed your email address

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Facebook mobile

It’s not Facebook that’s broken, it’s my ipod screen 😦

Facebook’s probably doing you a favour.

Some newspapers and bloggers are getting excited over the recent change to the way email is handled on Facebook.  Another example of Facebook trampling over your rights, they suggest.

Here’s my take: It doesn’t matter. Not even a little.

First: you shouldn’t even be showing your email address on your facebook profile. This is an open invitation for spam, for privacy reasons it shouldn’t be there either. If you had set your email address to private then you won’t notice this change and don’t need to notice it.

Secondly: we’re talking about email people! The communication medium of the 1990s! Since when did people go to facebook to find your contact details to email you? Never.

If someone’s on Facebook and wanting to get your attention they will either:

a) write on your wall (‘wall you’, as the kids say) or

b) they’ll send you a facebook message ( ‘inbox you’, again, those kids).

By making your default email a generic @facebook.com address, Mark Zuckerberg is probably doing you a favour. Emails from people you don’t know, get sent to the black hole that is your ‘other’ message box and you won’t see them.

</panic over>

Written by Robert

26 June, 2012 at 5:30 pm

Posted in Media, social

Tagged with , , ,