MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

If I wasn’t already blocking Doubleclick cookies, I will now

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If you’re sensitive about online privacy have a think about the possible effects of Google buying Doubleclick.

If you accept cookies, I would be surprised if you didn’t have a Doubleclick one in your browser.  There’s possibly no problem if it’s just Doubleclick reading these back, but if and when that data gets passed to the big G, then if you use any other services (Gmail for example) Google will be able to build a far more personal and targeted profile of you and your browsing preferences.

Worth thinking about.

Incidentally, Google’s bought more than you might think.  Who spotted last month’s annoucement that Doubleclick snapped up european competitor Tangozebra?

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Written by Robert

16 April, 2007 at 7:51 pm

Posted in Technology

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