MediaBizTech

Robert Freeman's whole Media, Business and Technology thing. Sorted.

Archive for January 2008

Big Media agrees – video wants to be free

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Consumers spare a thought for the pirates. They may have done you a favour.

Big Media has come to the conclusion that they need to make their businesses work by offering content for free. No one’s going to pay them to download if they can hop onto a nearby P2P network.

Now they have to work out how they can get enough advertising to make it pay.

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Written by Robert

10 January, 2008 at 10:49 pm

Posted in Business, Media

Telegraph turns off PDF edition

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I wrote last year that I’d love to see the server stats for the Daily Telegraph’s afternoon PDF edition, cos the chances are they were low.

And it seems they were.  Mediaguardian reports that the PDF version has been switched off due to lack of use.

The Guardian’s still running theirs … for now.

Written by Robert

10 January, 2008 at 12:28 am

Posted in Business, Media, Newspapers

Internet set to dominate ad spend in Sweden

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UK next?

A GroupM report estimates that 2008 will be the year when ad spend on the internet will overtake budgets spent on TV in Sweden.

Mediaguardian has more on this, although concentrating on the fact that UK will probably be the first major economy where internet overtakes TV advertising, but not till 2009.

I was more interested in the swedish figures actually, but can’t find those. Oh Well.

Written by Robert

5 January, 2008 at 3:06 pm

Posted in Business, Convergence, Media