Archive for January 2008
Consumers spare a thought for the pirates. They may have done you a favour.
Big Media has come to the conclusion that they need to make their businesses work by offering content for free. No one’s going to pay them to download if they can hop onto a nearby P2P network.
Now they have to work out how they can get enough advertising to make it pay.
A GroupM report estimates that 2008 will be the year when ad spend on the internet will overtake budgets spent on TV in Sweden.
Mediaguardian has more on this, although concentrating on the fact that UK will probably be the first major economy where internet overtakes TV advertising, but not till 2009.
I was more interested in the swedish figures actually, but can’t find those. Oh Well.