Making old TV new again

The challenge of how to bring an older programme into the modern era and make it appealing and relevant to new viewers is one I occasionally set for media production students.

Channel 4 have created this excellent example from June 2020, for Buffy the Vampire Slayer.

The series ran from 1997 until 2003, and the E4 promo gives a nod to the original time period with a 1999 Britney Spears hit.

Channel 4 have some of the most creative television promos in my humble opinion, my all-time favourite is a promo for Ugly Betty from the late 2000s.